Your Shopify wholesale store strives to provide a seamless experience for your customers. But sometimes, you need to provide different options for wholesale and retail customers. This is where Shopify’s liquid templates come in handy. With liquid templates, you can create conditional navigation menus, allowing wholesale customers to navigate and interact with your store differently than retail customers. This blog post will show you how to create a conditional navigation menu using liquid templates.

Understanding Shopify Liquid Templates

Liquid is Shopify’s powerful open-source template language. It allows developers to build dynamic and interactive features on the Shopify platform. Liquid works with basic HTML and CSS elements, but extends them to include logic statements, variables and filters, providing immense flexibility for Shopify store owners.

Why Use Conditional Navigation

Conditional navigation is essential for online stores that serve both retail and wholesale customers differently. With conditional navigation, you can direct customers to specific pages or content based on whether they are a retail or wholesale user. For example, you can create a menu that is only visible to wholesale customers, directing them to special discounts, bulk order forms, or other specific services that you offer exclusively for them.

Setting up Conditional Navigation using Shopify Liquid Templates

Creating a conditional navigation in Shopify using liquid templates involves a few key steps. Let’s break them down:

  1. Identifying Customer Tags: The first step in creating a wholesale conditional navigation is to identify the customers who fall into the wholesale category. This is often achieved using customer tags. You can tag these users with ‘wholesale’ or any other tag that distinguishes them from your regular retail customers.
  2. Edit Your Theme’s Code: Once you’ve tagged your customers, the next step is to edit your theme’s code. This involves injecting a liquid IF statement where you want the conditional behavior to occur. This could be within the code for your site’s navigation menu, header, footer, or any other location that suits your needs.
  3. Write the Liquid IF Statement: The IF statement should be defined in such a way that it checks if a user is logged in and if their customer tag is ‘wholesale’. If both conditions are met, you can then instruct your website to display a unique menu or content specifically for your wholesale customers. The liquid IF statement will look something like this:

{% if customer and customer.tags contains ‘wholesale’ %}
// Insert your menu code or any other content visible to wholesale customers here
{% endif %}

So, this is how you set up a wholesale conditional navigation in Shopify using liquid. This is just a beginning. You can add Else or ElseIf code blocks to your liquid IF statements to build additional actions or conditions.

Your Shopify store can be much more than just a retail platform. By effectively using Shopify’s liquid templates and conditional logic functions, you can make your website more user-friendly for different customer segments. Increase your store’s functionality today with the power of liquid templates!

Marco Lopes

Excessive Crafter of Things


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